River Cottage has launched a new premium range of Kombucha as demand for the fermented wellness drink booms in the UK.
The launch sees brand owner and healthy eating campaigner Hugh Fearnley-Whittingstall team up with UK drinks brand Equinox for what is believed to be the first of its kind for a Kombucha product in the European marketplace.
The inspiration comes from Fearnley-Whittingstall’s enthusiasm for home-grown fruit and veg and foraged wild ingredients. The four new flavours include Garden; Hedge; Meadow; and Orchard.
The launch comes amidst ever-growing demand for Kombucha here in the UK with the market expected to upsurge with a CAGR of 20.64% to 2027.
“I’ve been making my own kombucha and buying it too sometimes for a couple of years. As a very low sugar drink that is live and fermented it provides a natural pro-biotic boost for the gut biome, and I’m confident I’ve been feeling the benefits. And it’s great for nights off from drinking beer and cider – which I’m trying to do more often,” said Fearnley-Whittingstall.
“The River Cottage range of kombuchas reflects my enthusiasm for this lovely fermented drink, and of course I wanted to use natural flavours both from the garden and the wild.
“The pandemic has given many of us time to reconnect with nature and to think about ways to improve our health and make positive choices with our food and drink. I hope our kombuchas can play a small part in helping people to do just that.”