Starbucks has entered the refrigerated creamer category for the first time with the launch of a new product developed via its collaboration with Nestlé.
Less than a year from inception to shelf, Starbucks Creamers are the fourth product platform developed since the companies formed a global coffee alliance in August 2018.
“Nestlé has been a leader in the creamer category since launching Coffee mate in 1961 and we continue to innovate and help drive category growth,” said Daniel Jhung, President of Beverage, Nestlé USA.
“In our work with Starbucks through our global coffee alliance, we saw the opportunity to introduce Starbucks Creamers as a new way for consumers to enjoy the Starbucks café flavors they know and love from the comforts of their home.”
Starbucks Creamers will be available in three flavours inspired by customer-favourite beverages served in Starbucks cafes: Caramel, White Chocolate, and Cinnamon Dolce.
Beginning this August, Starbucks Creamers can be found in the refrigerated aisle where groceries are sold and select online retailers across the US.