Strings & Things, part of Kerry Foods, has announced the launch of Cheeshapes Quirkies, the new name for Cheeshapes Randoms. The updated range will include an array of playful new shapes to allow retailers to tap into the trends that kids are most excited about.
The new shapes, that include a llama, chunky trainer and tennis racquet, will hit shelves up and down the country over the next month and continue the Strings & Things mission to champion kids snacking occasions.
To create these new shapes Strings & Things worked with research agency, The Pineapple Lounge. The research found that kids love the combination of ‘silly’ and ‘serious’ shapes together in one pack, which feel both rebellious and cheeky. Through its partnership with The Pineapple Lounge, Strings & Things has created a range that reflect kids worlds and passions, resulting in social currency and share-ability amongst the younger generation.
Alongside new shapes, Cheeshapes Quirkies will feature two new games and trivia quiz questions on the inner packaging to help retailers target parents looking for more ways to make playtime fun and engaging.