Thursday, August 13, 2020

Strings & Things launches Cheeshapes Quirkies with new playful shapes

Strings & Things, part of Kerry Foods, has announced the launch of Cheeshapes Quirkies, the new name for Cheeshapes Randoms. The updated range will include an array of playful new shapes to allow retailers to tap into the trends that kids are most excited about.

The new shapes, that include a llama, chunky trainer and tennis racquet, will hit shelves up and down the country over the next month and continue the Strings & Things mission to champion kids snacking occasions.

To create these new shapes Strings & Things worked with research agency, The Pineapple Lounge. The research found that kids love the combination of ‘silly’ and ‘serious’ shapes together in one pack, which feel both rebellious and cheeky. Through its partnership with The Pineapple Lounge, Strings & Things has created a range that reflect kids worlds and passions, resulting in social currency and share-ability amongst the younger generation.

Alongside new shapes, Cheeshapes Quirkies will feature two new games and trivia quiz questions on the inner packaging to help retailers target parents looking for more ways to make playtime fun and engaging.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 lockdown having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.















Latest news

FB Chain donating wear gauge sales to Garden House Hospice Care

Leaf chain manufacturer FB Chain is donating 100% of the proceeds of its limited edition black and orange chain wear gauges to Garden House...

MPs to PM: back all-in deposit return scheme to slash waste

A 20-strong cross-party group of MPs will today call on the Prime Minister to back an all-in deposit return scheme for drinks containers. MPs from...

CCEP launches innovative paperboard solution for multipack cans

Coca-Cola European Partners (CCEP) has introduced CanCollar an innovative paperboard packaging solution, for multipack cans in Spain. The move supports the bottler’s work, in partnership...

Future Food-Tech summit to bring experts together virtually next month

Next month, C-Suite food brand executives, investors and entrepreneurs from all four corners of the globe will come together for the virtual Future Food-Tech...

Hostess opens new innovation centre amid evolving snacking behaviours

Hostess Brands has opened a new Innovation Lab as consumer taste preferences continue to evolve, driving an upward shift in snacking behaviours. Located in Lenexa,...

Diageo achieves 2020 sustainability targets

Diageo, maker of Johnnie Walker, Smirnoff and Guinness, has achieved its 2020 Sustainability and Responsibility Goals. Originally set in 2008, and refreshed in 2015, the...

Related news

FB Chain donating wear gauge sales to Garden House Hospice Care

Leaf chain manufacturer FB Chain is donating 100% of the proceeds of its limited edition black and orange chain wear gauges to Garden House...

MPs to PM: back all-in deposit return scheme to slash waste

A 20-strong cross-party group of MPs will today call on the Prime Minister to back an all-in deposit return scheme for drinks containers. MPs from...

CCEP launches innovative paperboard solution for multipack cans

Coca-Cola European Partners (CCEP) has introduced CanCollar an innovative paperboard packaging solution, for multipack cans in Spain. The move supports the bottler’s work, in partnership...

Future Food-Tech summit to bring experts together virtually next month

Next month, C-Suite food brand executives, investors and entrepreneurs from all four corners of the globe will come together for the virtual Future Food-Tech...