Thursday, September 29, 2022

SugarSin enters vegan confectionery market

SugarSin, the award-winning London-based confectionery company, famous for its premium cocktail-based gummies, has entered the vegan confectionery market with the introduction of a wide variety of vegan gummies, officially approved by the Vegetarian Society.

Firm favourites which have made the transition into a vegan version are Gin Fizz (citrus delight infused with gin) and Sparkling Rosé (sweet strawberry notes paired with real wine).

New gummies are available in Berry Bramble (tangy blackberry, cranberry and blackcurrant with lemon), Watermelon Mojito (refreshingly fruity watermelon with zingy lime and smooth vanilla) and Fizzy Tropical (zingy pineapple, mango, passion fruit and kiwi).

“We want as many people as possible to enjoy our confectionery, so extending our range of vegan gummies made sense,” says owner Jiten Shah, a vegetarian himself. “We’ve spent the last couple of years working on a recipe that didn’t forfeit the quality or flavour of our gummies, and after extensive research, we’ve cracked the code to indulgent vegan sweets which customers will love.

“With the vegan confectionery market in the UK valued at $3.7 billion, there’s certainly room for a new brand to take on some of the big players, especially as we know people of all ages love our signature gummies so much. We are seeing continual increasing demand from customers for vegan options.”

SugarSin’s vegan range is set to expand too.

“We gradually intend to transit some of our popular non-vegan gummies into vegan and also introduce more flavours to our current range of five vegan flavours,” Jiten explains.

The premium vegan gummies are available in 100g grab & go pouches or giftable 260g glass jars, with a RRP or £3.50 and £7 respectively.

Visit https://sugarsin.co.uk/ for more information. For wholesale enquiries, contact carolyn@sugarsin.co.uk

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close