SugarSin, the award-winning London-based confectionery company, famous for its premium cocktail-based gummies, has entered the vegan confectionery market with the introduction of a wide variety of vegan gummies, officially approved by the Vegetarian Society.
Firm favourites which have made the transition into a vegan version are Gin Fizz (citrus delight infused with gin) and Sparkling Rosé (sweet strawberry notes paired with real wine).
New gummies are available in Berry Bramble (tangy blackberry, cranberry and blackcurrant with lemon), Watermelon Mojito (refreshingly fruity watermelon with zingy lime and smooth vanilla) and Fizzy Tropical (zingy pineapple, mango, passion fruit and kiwi).
“We want as many people as possible to enjoy our confectionery, so extending our range of vegan gummies made sense,” says owner Jiten Shah, a vegetarian himself. “We’ve spent the last couple of years working on a recipe that didn’t forfeit the quality or flavour of our gummies, and after extensive research, we’ve cracked the code to indulgent vegan sweets which customers will love.
“With the vegan confectionery market in the UK valued at $3.7 billion, there’s certainly room for a new brand to take on some of the big players, especially as we know people of all ages love our signature gummies so much. We are seeing continual increasing demand from customers for vegan options.”
SugarSin’s vegan range is set to expand too.
“We gradually intend to transit some of our popular non-vegan gummies into vegan and also introduce more flavours to our current range of five vegan flavours,” Jiten explains.
The premium vegan gummies are available in 100g grab & go pouches or giftable 260g glass jars, with a RRP or £3.50 and £7 respectively.