Sustainable BioProducts (SBP) is preparing for commercial launch with a team of veteran food and biotech executives.
Industry veterans from Kraft, P&G and Cargill, among others, join the company’s Board of Directors and leadership team.
SBP is aiming to revolutionise the alterative protein market with breakthrough biotechnology.
“The most recent UN report on climate change and food reinforces the urgency to drastically rethink our current protein supply chain,” said Co-founder and CEO Thomas Jonas.
“The good news is that we’ve discovered in nature a solution to this challenge and have developed a breakthrough fermentation technology to scale it.
“Today, we’re accelerating our efforts by assembling a team of top executives with experience running some of the world’s most successful food and biotech companies.
“These thought partners will be invaluable as we continue on our mission to create delicious, innovative foods that are just as good for you as they are for our planet.”
Former Kraft Foods CEO Tony Vernon has joined SBP’s Board of Directors. In his tenure as CEO, he oversaw Kraft Foods Group’s spin-off from the company now known as Mondelēz International.
He also served on the board of WhiteWave Foods – the company behind household alternative protein brands Silk and So Delicious.
He will be joined on the board by LanzaTech CEO Jennifer Holmgren.
Karuna Rawal, the lead strategist for P&G’s Emmy Award-winning ‘#LikeAGirl’ campaign, has joined as Chief Marketing Officer.
Industrial biotech veteran, Jim Millis, has joined as Chief Technology Officer.
Andrew Chung, Founder and Managing Partner at 1955 Capital and an SBP board director, said: “The exploding global demand for alternative proteins shows that consumers are open to and craving healthier and more diverse food choices.”
“SBP’s versatile proteins will unlock new possibilities in animal-free foods within this fast-growing market.
“We are excited about the company’s progress and the very experienced, globally-minded team assembled to bring SBP’s products to market.”