Thursday, August 13, 2020

Tyson launches flagship chicken brand in European foodservice

Tyson Foods, one of the world’s largest food company, is launching its legacy Tyson chicken brand in the European foodservice market.

The company is introducing a range of chicken products under its flagship brand in restaurants, some cafeterias and caterers across Europe.

The brand has 28 frozen products with categories ranging from coated, skewers, raw and fried.

“Our flexible supply chain allows us to support our customers and their growth by offering best in class service and supply contingency,” said Brett Van de Bovenkamp, Regional President for Tyson Foods Europe.

“The European Tyson products are sourced from our Tyson Foods businesses in the Netherlands, Thailand and our joint venture in Brazil.”

Felipe Castillo, Director of Marketing and Innovation for Tyson Foods Europe, added: “With two innovation centres in Europe, we have access to talented in-country teams, who are helping us serve new customers, channels and geographies.

“Our goal is to address needs of customers utilizing a comprehensive portfolio of products, including Tyson products, while keeping sustainability top of mind.”

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