Tuesday, April 20, 2021

The UK’s first plant-based seafood alternative launches

The UK’s first plant-based seafood alternative, TUNO from Atlantic Natural Foods brand Loma Linda, is now available in selected Sainsbury’s stores across the country.

After gaining critical mass in the UK market, being stocked in three of the top four supermarkets, including Asda and Morrisons, Loma Linda hopes the latest listing will boost sales and build a good stable growth platform for 2021.

Made with natural plant-based ingredients, Loma Linda’s TUNO is a protein-rich, gluten-free seafood alternative, which recreates the light, flaky texture of traditional tuna and is completely fish-free.

TUNO was created in collaboration with seafood industry experts from around the world to help address the growing crisis of global fish stocks being overfished and depleted.

Each can offers a delicious, ocean-safe product with around 100 calories or less per serving, and can be enjoyed as a snack, sandwich filler or salad topping.

Sainsbury’s shoppers can choose from four flavours of TUNO, including Spring Water, Thai Sweet Chilli, TUNO Mayo and Lemon Pepper.

Since launching in Asda stores last year, the first UK retailer to offer an in-store plant-based destination to its aisles, the product has been a hit with consumers and has seen impressive product sales.

Loma Linda’s range of products have been brought to the UK market by leading global health foods supplier Atlantic Natural Foods in partnership with UK distributer Worldwide Food Associates (WFA).

Eric Woods, managing director, WFA said: “Sainsbury’s is one of the UK’s leading supermarkets and we are proud to secure this listing for TUNO, giving more consumers the opportunity to try our plant-based products in time for Veganuary.

“Plant-based protein alternatives are our future and TUNO is committed to delivering healthful, sustainable foods to future generations. The rise in plant-based products on the market shows that following a plant-based diet is not just a trend, rather a lifestyle that more and more families are adopting.

“We hope TUNO will become a staple in people’s weekly shop and we look forward to seeing more consumers enjoy the product range.”

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