Wednesday, September 22, 2021

Violife launches its first alternative vegan butter

Violife has launched its first butter alternative, furthering the brand’s expansion beyond vegan cheese alternatives.

The new Vioblock is a versatile vegan alternative to butter that is 100% plant based as well as containing vitamins B1, B2, B6, B12 and Folic Acid.

The butter alternative is the beginning of a new venture for the brand, widening the product selection, and offering shoppers more choice.

“Launching our first butter alternative Vioblock is a milestone moment for Violife as we look to expand our product offering further within the Dairy Alternatives category,” said Bianca Harris, UKI Marketing Manager for UK-based Violife.

“Always 100% vegan, Vioblock stays true to the core values of Violife, in that they are suitable for everyone to enjoy regardless of their dietary requirements and perform just as you would expect.

“With Dairy Alternatives out-growing the dairy sector by almost 3 to 1, yet representing only 5% of the total dairy sector, there is sizable headroom for growth of the Dairy Alternatives sector and expansion for Violife beyond the Dairy Alternative to Cheese category.

“Whether flexitarian, vegans or vegetarian we look forward to introducing supporters of the brand to an expanded product range in the future.”

As well as being 100% vegan, the Vioblock is also free from dairy, soya, gluten, lactose nuts and preservatives.

Violife’s new Vegan Vioblock is now available at Asda, with other national retailers to be announced shortly.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.