Doehler is expanding in South Africa. The global producer, marketer and provider of technology-based natural ingredients, ingredient systems and integrated solutions for the food and beverage industry has founded a joint venture with the food and beverage division of Afriplex.
Located in Paarl, South Africa, Afriplex is one of the market leaders in natural extracts in Africa. Alongside its core competence in the field of manifold high-quality botanical extracts, Afriplex also provides emulsions and compound solutions for national and international customers in the food and beverage industry. Their common goal is to deliver integrated ingredient solutions that are tailored to the needs of Southern African markets in terms of taste preferences and technological and regulatory requirements.
The joint venture has multiple positive synergies for both of the companies. Doehler has been active in South Africa with its own sales office since 2009. Hubert Defert, Managing Director of Doehler South Africa, says, “The newly established company Doehler South Africa is a milestone and an important step in growing the business in South Africa and the adjoining countries. Thanks to an own application centre in Paarl, we are now able to develop region-specific solutions and deliver customised product samples within a minimum time.”
Afriplex produces more than a hundred different plant extracts. Backed by its own cultivation and latest technology, the company produces a variety of indigenous plant extracts, with a focus on rooibos, honeybush, hoodia, pelargonium, buchu, baobab and a selection of African aloe species. Making use of the Doehler Group’s supply chain network and distribution channels, customers of the food and beverage industry all around the globe will have preferential access to this extraordinary extract portfolio. Further steps have already been planned.
Danie Nel, Managing Director of Afriplex, says, “In the next few years we will enlarge the new Doehler South Africa site. Besides the investment in state-of-the-art technologies like solvent extraction and fractionation we will further invest in our R&D capabilities to offer best-in-class solutions for our customers.”
Many countries in Southern Africa have shown high growth rates in the past few years and promise to keep that track record in the future, hence the joint venture Doehler South Africa is the ideal set-up to benefit from this huge market potential. The Executive Board of the new company consists of representatives of Afriplex and Doehler. Together they follow the Doehler motto “We bring ideas to life” by providing natural ingredients, ingredient systems and integrated solutions for the food and beverage industry.