Israeli foodtech start-up, Better Juice, is teaming up with Brazilian orange juice producer, Citrosuco, to launch a pilot plant reducing sugars in orange juice.
Citrosuco, one of the largest orange juice producers worldwide, is providing some of the funding plus technical and operational expertise.
Better Juice’s enzymatic technology naturally transforms all types of fruit sugars into prebiotic and other non-digestible fibres and sugars.
“Our device use non-GMO microorganisms to convert the sugars and provides orange juice manufactures a ready opportunity to meet the trends and claims for reduced sugars, all while keeping the juicy flavour of the beverage,” says Eran Blachinsky, founder and CEO of Better Juice.
“The global orange juices market is valued at dozens of billion US$ with outstanding potential to create better-for-you orange juice beverages.”
He added: “Our proprietary technology can be tuned to reduce between 30% to 80% of all the sugars in orange juice.
“Making it easy conform to the minimum 25% reduction required by the FDA, as well as the 30% reduction required by the EFSA for allowable claims of ‘reduced sugar’ in food and beverage products.”
Marie Schuermans, Product Development and Applications General Manager of Citrosuco, said: “We have been seeking an orange juice sugar reduction technology for some time.
“Better Juice’s solution holds a lot of promise and we are confident that by combining their technology with our know-how, we can accelerate production of the first sugar-reduced orange juice.”