Better Juice, an innovative Israeli company reducing all sugars from natural fruit juices, has raised US$8 million in seed-round investment.
The start-up’s enzymatic technology uses all-natural ingredients to convert fructose, glucose, and sucrose into prebiotic dietary fibres and other non-digestible molecules.
Reducing up to 80% of all sugars, Better Juice’s non-GMO technology is designed to target orange juice’s specific sugar composition to naturally create a low-calorie, reduced-sugar product with a delicate sweetness.
Better Juice opened a pilot plant in January 2021, an important milestone in the startup’s commercial scale-up timeline.
Better Juice will use the investment to build its first full-scale manufacturing plant in Israel to serve the growing demand.
The high-tech plant will increase production capacity by 40-fold while generating up to US$50 million sales annually. The company will use the funds to expand the sales and marketing teams to support its commercialisation stage.
“We are excited to complete this investment round with the support of leading venture capital and CPG companies from around the globe,” says Eran Blachinsky, PhD, founder and CEO of Better Juice.
“This investment will enable us to accelerate our growth and expand into other product lines, such as ice cream, soft drinks, and jam.”
This funding round was led by iAngels, Israel and includes investors: Maverick Ventures, Israel; Food Tech Lab TFTL, Spain; The Kitchen Hub, Israel, as part of the Strauss Group and IIA; NEOME, Israel; Schestowitz Group, Israel; and Semillero, Puerto Rico.