Wednesday, June 3, 2020

Chr. Hansen joins MISTA, accelerating fermented plant-based efforts

Chr. Hansen, a Danish producer of natural solutions for the food, pharma and agricultural sectors, is accelerating its fermented plant-based activities by joining the MISTA network.

MISTA is a California-based start-up optimiser focusing on the development of sustainable, innovative foods.

The aim is to further develop fermented plant-based solutions that help customers match this trend and help create a sustainable and resilient global food system that can feed a growing population.

At MISTA, Chr. Hansen joins major food players Givaudan, Danone, Ingredion and Mars, to work with a selected cohort of around 20 start-up companies.

It will also collaborate with a range of service partners, venture financers and renowned universities such as UC Davis and UC Berkeley.

The MISTA premises in San Francisco house a test kitchen, pilot scale production and laboratory facilities, as well as office and function space.

Chr. Hansen will invest in fermentation capability including equipment and application staff on site to run collaborative projects and to conduct its own internal research.

“Our foray represents a bold new approach to exploring close-to-market innovation using a tailored ecosystem. It will allow us to participate in building new ideas with innovative start-ups whilst leveraging the power of large and established ingredient and end-product developers,” said Ross Crittenden, senior director Commercial Development for Plant-based Dairy Alternatives at Chr. Hansen.

“This will accelerate the innovation, and also increase the chance of success, since all parties are working together for the same goal – ultimately co-creating solutions that address the health and wellness of both people and the planet.”

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