Thursday, October 29, 2020

Crown strengthens beverage marketing team

CROWN Bevcan Europe and Middle East has appointed Matt Twiss as Marketing & Business Development Director and Noé Gailly as Marketing Manager – New Product Development.

Matt, pictured, takes up this new responsibility from his previous position as Sales Director of Crown’s European Specialty Packaging division, bringing with him seventeen years’ service at the company in a variety of marketing and commercial roles. Matt’s long and distinguished track record in supporting a wide variety of markets made him the ideal choice for the role.

Matt says, “The beverage market is a fast-moving, dynamic and exciting place to work. Our marketing team has the responsibility for new product development as well as the translation of current and future market dynamics into strategic intent and action. We partner closely with our customers to deliver innovative and sustainable metal packaging propositions. I am very excited to be leading the Crown team and I look forward to this new chapter in my career.”

Noé Gailly joined Crown in 2009, working in the company’s Specialty Packaging facility located in Châtillon-sur-Seine, France. After gaining hands-on experience in the metal packaging industry he quickly progressed within the company, taking on roles in R&D and later on with Crown’s Food Europe team to develop the next generation of advanced packaging concepts.

Noé says, “As part of the central marketing team, the key objective is to manage Crown’s customer-facing development projects in line with the company’s overall business strategy. My role is to leverage Crown’s current and future manufacturing capabilities to help our customers translate their needs into metal packaging solutions.”Noé Crown is dedicated to a collaborative approach, continuously focusing on working closely with customers to meet and exceed their requirements, delivering on every element of a creative brief. The fact both appointments have been made from within the wider organisation is testament to Crown’s ongoing commitment to nurture and invest in existing talent in order to achieve consistent, positive results.

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