Award-winning, innovative Bircher muesli brand Cuckoo has appointed Neil Burchell as Director in a move set to expand the brand in the UK.
Neil Burchell has been a major player in the food and drink industry for almost twenty years, with seven years as Managing Director at Rachel’s Organic yoghurt and dessert brand. He has been brought on to drive growth for the company in 2015 as well as strategic planning for future expansion.
This wealth of experience will support Cuckoo as the company enters the second year of trading since it launched at the 2013 lunch! trade show. Neil will build on the brand’s success, which has gone from strength to strength with the multitude of listings including Waitrose, First Great Western Trains and Selfridges.
Cuckoo Co-Founders Anna Mackenzie and Lucy Wright say, “2015 marks a fundamental year for Cuckoo’s development and Neil Burchell’s extensive knowledge of the food industry is indispensable. We are delighted that Neil joins us at a time when we are focusing on accelerated growth.”