Wednesday, January 26, 2022

Demand for high protein ingredients rising, says European Freeze Dry

The increasing trend through the pandemic in the demand for protein and high fibre ingredients continues to rise, according to European Freeze Dry.

As lifestyles change and consumers seek a high-fibre diet, the demand from manufacturers delivering to supermarkets is on an upward path in products such as pulses, chicken and dairy products.

“The demand for protein and high fibre ingredients from food manufacturers shows no sign of slowing down,” said Sarah Lacey, Sales Development Manager for European Freeze Dry.

“Consumers are better informed than ever about diets and what they want to eat. They’ve had months at home to consider their lifestyle changes and we’re seeing that coming through in the rising demand for these products from manufacturers.”

European Freeze Dry also recently expanded its vegan freeze dried meal range to include couscous based dishes and a vegan bolognaise, complementing the already wide range of freeze dried vegetables and pulses.

It follows the development of two new meat alternatives, vegan chicken and vegan mince, in addition to freeze dried jackfruit which was launched earlier this year.

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