Tuesday, December 1, 2020

drinktec is now flying the flag in South America

drinktec, the leading trade fair for the beverage and liquid food industry, is now flying the flag in South America. This has come about through a co-operation with Brasil Brau, the Beer Technology International Fair in São Paulo.

Both trade shows will in future be working closely together. The details of the cooperation have been set out in a Memorandum of Understanding. These include, for example, the addition of the words “powered by drinktec” to the name of Brasil Brau, as is already the case with China Brew & China Beverage.

The Memorandum of Understanding was signed by Messe München International as the owner and organiser of drinktec and the Associação COBRACEM, the owner of Brasil Brau. It is the aim of Brasil Brau, with the support of drinktec, to attract more exhibitors from outside Brazil, and in the medium term to extend the spectrum of brewing technology to include all process technology, from manufacturing to filling, packaging and logistics solutions. Brasil Brau also hopes in the medium term and with the aid of drinktec, to include other beverages categories in its exhibits spectrum. For drinktec the cooperation with Brasil Brau is seen as a way of extending its position in the important Brazilian market and attracting new exhibitors and visitors from the region.

Dr Reinhard Pfeiffer, Deputy CEO of Messe München, sees this agreement as a further cornerstone in the internationalization strategy that drinktec has been pursuing for some years. He says, “drinktec has already established very successful offshoots in India, China and South Africa. Brazil, the third-largest beer producer in the world, is another piece in the jigsaw. As such drinktec is now represented in almost all the strategically important markets for the beverages and liquid food industry, markets that hold great promise for the future.”

Cilene Saorin, president of Associação COBRACEM, adds, “The event has always had as its mission to provide platforms of knowledge, relationship and negotiations related to the brewing industry. However, considering the intense and constant demand for new technologies and also the current movements of verticalisation of this industrial segment, it became essential to draw a bold strategy. This mutual cooperation agreement with drinktec certainly brings benefits to the entire beverage industry in Brazil and Latin America.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Plans for ‘better, fairer’ farming system published

The government has this week set out plans to deliver a “better, fairer farming system” in England. According to government, the new plans will “transform...

Danish Crown to future-proof production

Danish Crown, Europe’s largest pork producer, will increase its investment budget by 25%, investing 2 billion DKK in automation as it looks to future-proof...

Labfacility to celebrate 50th anniversary in 2021

Next year, Labfacility, the UK’s leading manufacturer of temperature sensors, thermocouple connectors and associated temperature instrumentation and stockists of thermocouple cables, celebrates its 50th...

RMGroup offers best-in-class service and support to customers throughout the UK

Leading robotics and automation specialists, RMGroup, prides itself in offering its customers the best service and support provision throughout the UK. Consisting of a network...

DSM launches enzyme for lactose-free, sugar-reduced dairy

Royal DSM has launched a new enzyme to produce high-quality and clean-tasting lactose-free and sugar-reduced dairy products. Joining the company’s Maxilact lactose portfolio, Maxilact Super...

Fourth production site for Troy Foods

Troy Foods, a producer of vegetable, salad and mayonnaise, has expanded its operations with the completion of a fourth site. Supported by a £500,000 investment...

Related news

DSM launches enzyme for lactose-free, sugar-reduced dairy

Royal DSM has launched a new enzyme to produce high-quality and clean-tasting lactose-free and sugar-reduced dairy products. Joining the company’s Maxilact lactose portfolio, Maxilact Super...

M&S Food focus on disruptive innovation with new research hub

M&S Food is launching the Innovation Hub, a new specialist team that will focus on disruptive innovation to create industry-leading products and address some...

Aleph Farms unveils first commercial cultivated steak product

Israeli start-up, Aleph Farms, has unveiled a prototype of its first commercial cultivated beef steak product. The thin-cut beef steaks are grown directly from non-GMO...

Food innovation initiative seeks agrifood entrepreneurs

EIT Food, a food innovation initiative supported by the European Institute of Innovation and Technology (EIT), has launched a search to find the next...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close