Sunday, September 20, 2020

ExCeL-lent turnout for Natural & Organic Products Europe

Over 9200 natural and organic industry professionals were out in force as ExCeL London was transformed into a vibrant showcase of the very best in natural and organic products at Natural & Organic Products Europe.

Boasting a fresh new look to accompany its move to ExCeL London for 2015, Europe’s biggest trade show for natural, organic, fair trade, free-from, vegan, vegetarian, and eco-living brands, combined a bustling 600-strong exhibition with a packed programme of focused seminars and live cooking demonstrations.

Event director Carol Dunning from organiser Diversified Communications UK says, “The reaction to this year’s show has been overwhelmingly positive. Having been at Olympia for sixteen years, moving the show to ExCeL was a huge move for us and our industry, and I’m delighted to say that it has worked out to be the right home for our show, and the right place to reflect the growing importance of the natural and organic industry.

“The support from the industry has been tremendous and integral to the success of this year’s event. There was such a fantastic ‘buzz’ across the show floor and the feedback we’ve received so far from many of our exhibitors and visitors is that they loved the new venue, and enjoyed the proximity of all the hotels, cafés, bars and restaurants creating a real campus feel, which is unique to ExCeL.

As ever, the show’s New Products Showcase was a hive of activity – and for the first port of call for many visiting buyers. Featuring a record total of 325 entries for 2015, showcase visitors voted for their favourites. The winning exhibitors were presented with their trophies at the industry’s prestigious Natural and Organic Awards later that night.

This year’s winning products included Mint Choc Chip Protein Snack by Pulsin’ (food), Kale-os – kale crisps by InSpiral Visionary Products (organic food), Coyo Cherry Coconut Milk Yoghurt distributed by Marigold Health Foods (special diet), BodyMe Matcha Tea by BodyMe Ltd (drink), PRO-30 Max by Natures Aid (health & nutrition), 100% Organic Liquid Iron by Viridian Nutrition (organic product), Royal Jelly Body Butter by Savannah Bee Company (natural beauty & spa) and Humble Brush by Humble Brush (natural living & home).

Audience participation was also key to the show’s first ever UK Juicing Championships, sponsored by Juico. Open to professional juicers from across the country, nine contestants battled their way through a series of exciting live heats to make it to the grand final. Calan McIntosh from Crussh Fit Food & Juice Bars won out.

Looking ahead to 2016, around 60% of exhibition space has already been reserved, with many exhibiting companies having already requested to increase the size of their stands. To accommodate growing demand, organiser Diversified Communications UK has also revealed that exhibition space will be expanded next year.

Natural & Organic Products Europe includes three show sections – Natural Health & Living, Natural Beauty & Spa and The Natural Food Show. The next edition will take place on 17th and 18th April 2016 at ExCeL London. For more information, visit www.naturalproducts.co.uk.

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