Hartley’s is bolstering its offering in the Everyday Pudding category with the launch of a deliciously tart Jelly Sours range. Having already delivered £3.2m of growth to the category since 2017, Hartley’s is confident this launch will contribute towards its category vision growth aspirations of an extra £49m RSV sales over the next five years.
Being the experts in all things wobbly, Hartley’s has created the new sub-range based on ongoing consumer trends toward sweet and sour flavour combinations that more ‘grown-up’ kids love.
Each Hartley’s Jelly Sours pot (RRP: £0.65 per 125g pot) is made with real fruit juice, contains less than 100 calories and is HFSS compliant, making it a perfect everyday choice as a post-dinner pudding, lunchbox filler or afternoon snack. The range comes in the following fruity flavours:
- Sour Strawberry
- Sour Cherry
- Sour Apple
Hain Daniels International Marketing & NPD Director, Ruth Snowdon Gough says: “Our new Hartley’s Jelly Sours range has been developed to bring something new and exciting to the category. We know our current range of flavours is much-loved by younger children, but we wanted to create a range that enables the brand to appeal to a wider audience.
“We know older children are looking for more complex flavours that have ‘playground appeal’ and Sours does exactly that! Created in line with HFSS guidelines, each of the three jelly pots contain a different sour fruit flavour that we know consumers will love. Currently 12% of households are buying Hartley’s Jelly pots so the new launch is a real opportunity for growth, both for the Hartley’s brand and the wider category.”
The range is available in Asda nationwide now and Tesco from May 2022.