The latest KNOWLEDGEshare Live event in Dubai provided stimulating and insightful debate on the major issues affecting the beverage industry.
KNOWLEDGEshare is a beverage industry forum comprising a digital community of senior industry players and thought leaders, with the Live events providing the opportunity to engage in the discussions face-to-face.
The event – the third in the KNOWLEDGEshare Live series – saw almost 150 participants from across the beverage supply chain gather in Dubai. Against the backdrop of various global challenges, the focus was on the many demands faced by the beverage industry and how the supply chain can work much more effectively by utilising the collective knowledge and experience that is available through such a forum.
KNOWLEDGEshare Live in Dubai 2015, presented in association with Sidel, the global provider of PET liquid packaging solutions, followed successful events staged in Germany and China in 2013 and 2014 respectively. The KNOWLEDGEshare community is growing year on year, bringing together decision-makers and influencers, to provide all those involved in the beverage supply chain with a forum for debating issues related to critical areas, from raw materials through to package design, production, transportation, point-of-sale, the consumer and beyond, including recyclability and sustainable methods of production.
Sidel President and CEO Mart Tiismann welcomed delegates to the event and said, “A clear message raised at all three KNOWLEDGEshare Live events is the need to take a holistic view to industry issues and adopt a collective approach to addressing them.
“Operating in isolation, without appreciating the challenges that others within the beverage supply chain are facing, is a rather restrictive view. Of course, individual businesses must make their own decisions but there are degrees of similarity and commonality to many challenges across businesses and across sectors. There is a demand to discuss these matters in a forum where we bring together people with common interests. We have seen this in the increasing level of participation, which is helping us to gain a much clearer picture of what we face as an industry and, importantly, how we can work together to ensure a sustainable future.”
Subjects covered during KNOWLEDGEshare Live 2015 were varied to reflect the fact that KNOWLEDGEshare is representative of the whole beverage industry. The discussion sessions were structured under three main topic streams – how PET can deliver value across the entire beverage supply chain, what the industry needs to do to respond to consumer tastes that are increasingly exotic and varied, while maintaining beverage safety and brand differentiation, and what the beverage production line of tomorrow will look like to meet the changing demands of the future.
During the three sessions, panellists from various sectors debated these issues, with many discussions arising from questions posed live by the delegates. This ensured real engagement, with the content driven directly from the floor, demonstrating the objective of KNOWLEDGEshare Live to be a neutral event that generates open-minded discussion around the issues affecting the beverage industry as a whole.
The next KNOWLEDGEshare Live event takes place on 24th and 25th March in Chengdu, China. For more information, visit www.knowledgeshare.com.