BlueNalu, which grows seafood directly from fish cells, is working with global seafood producer, Thai Union, and Mitsubishi Corporation to accelerate market development for cell-cultured seafood in Asia.
The San Diego-based company has signed Memorandums of Understanding (MOU) with both companies. The agreements are designed to assess market development strategies for BlueNalu’s cell cultured seafood specifically in Asia where there is high demand for quality seafood and the potential for diminishing supply to feed its population during the coming years.
The independent agreements with Thai Union, who also participated in BlueNalu’s latest round of financing, and with Mitsubishi Corporation include collaborations to conduct market research and develop consumer insights in various regions, assess regulatory requirements, and explore business and product opportunities that could accelerate the introduction of cell-cultured seafood products throughout Asia.
BlueNalu’s business strategy is to partner with leading multinational companies on market research, regulatory affairs, product design and development, manufacturing, marketing, sales and distribution, with an aim to efficiently and effectively bring BlueNalu’s branded cell-cultured seafood products to consumers worldwide in the coming years.
“We are excited by the collaborations with Mitsubishi Corporation and Thai Union, as these will help us to accelerate our pathway to commercialisation and advance BlueNalu’s mission to provide the world with sustainable seafood options that could provide so many benefits for consumers, our ocean and our planet,” said Lou Cooperhouse, President & CEO of BlueNalu.
“We recognised early on that our ability to make the biggest impact at BlueNalu will be in part due to collaborations with leading global organizations that can facilitate the quickest and most efficient pathway to market possible, at the least possible cost.
“We are keen to continue working with industry partners in Asia and other markets, and we are actively pursuing opportunities to create such relationships worldwide.”
Furthering the company’s commitment to the Asia market, and Japan in particular, BlueNalu recently joined the Cellular Agriculture Study Group of the Center for Rulemaking Strategies (CRS) at Tama University in Tokyo, a consortium of professionals from academia, industry and government regulatory agencies investigating pathways to bring cell-cultured foods to market in Japan.