Saturday, August 8, 2020

New stevia leaf variety trumps previous generations, says PureCircle

PureCircle, a producer of stevia sweeteners for the food and beverage sector, has developed and expanded the use of a new leaf variety it says provides “significant advantages” compared to previous generations of stevia plants.

Having cultivated and field tested the new stevia varietal, PureCircle said it yields greater quantities of its next-generation stevia ingredients.

With that greater yield, this new stevia variety provides further cost effectiveness as greater quantities of ingredients can be sourced from each leaf.

“This further enhances our ability to provide food and beverage companies access to the best tasting content from the leaf, offering them a globally scaled supply and a cost-efficiency which has never before been possible,” said Maga Malsagov, CEO of PureCircle.

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