Friday, May 29, 2020

Science, smart tech & planetary health to shape food industry’s next decade – research

Food science, smart technology and planetary health have all been tipped as key trends that will shape the global food, drink and foodservice industries over the next decade.

Consumers will likely continue to prioritise plants in their diets, Mintel said, eating as much for the planet’s health as their own.

Additionally, consumers will embrace health testing services, AI-enabled apps and increase personal data collection that will inform purchasing, health and food decisions.

With consumers tipped to live longer, Mintel added that there will be an increased interest in how diet can benefit long-term cognitive health.

On the other end of the spectrum, the market insights company said that brands will use science and technology to create new products as well as shorten production time and confirm trustworthiness.

Meanwhile, new ingredient growing regions, such as those in Africa and India, and agricultural innovations, including floating farms, will emerge to tackle global food insecurity.

Alex Beckett, Associate Director of Mintel Food & Drink, breaks down the company’s three biggest topics from its ‘2030 Global Food and Drink Trends’.

Change, incorporated

In the next decade, consumers will be hungry for leadership and demonstrable change on environmental issues, ethical business practices, public health, and other important causes. Consumers will reward brands that take action and improve important societal issues.

The companies that will win in the next 10 years will be those that fuel the new era of conscious consumption. Tomorrow’s conscious consumers will be looking for eco-friendly packaging and products, while also seeking guidance on how to make their diets more sustainable.

Smart diets

Looking ahead, more consumers will be able to gain in-depth knowledge of their biology through personal health testing kits which will empower them to personalise their diet and health regimes. Analysis of these tools will inform consumers of the steps they need to take to address every aspect of their health, including brain and emotional wellbeing.

As a result, in order to succeed over the next decade, brands will need to offer more personalised product offerings, develop smart home solutions, and assist consumers in addressing mood and brain health.

High-tech harvests

Science will interlace with the food supply chain to boost yields and combat climate change. Celebrating the sustainable, health, and cost benefits of lab-grown food will be crucial in educating consumers about nature-identical alternatives.

But the food and drink industry will be compelled to elevate the role of nature, and humans, in the storytelling of these new, modern solutions.

Transparency of information is essential to building trust in a future where scientists play as integral a role as farmers. And championing the people behind the food—whether it is grown in a laboratory or a field—will remain a timeless way of building trust with consumers.

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