Sunday, July 12, 2020

A prizewinning product with a prizewinning label

In the annual international FINAT Label Competition, Rhyton Cretan Thyme Honey’s self-adhesive label by N Cabas SA took first prize in the food products category.

Rhyton Cretan Thyme Honey is a winner on two different fronts – as a first-quality speciality gastronomic product, and as an outstanding example of how to label and pack such a product. Brought to market by Rhyton, a Greek co-operative supporting gastronomic products from a network of local producers, the honey is a perfect marriage of flavour and good looks.

The latest award follows the product itself being awarded a Golden Star in the Great Taste Awards for 2014, for the second year running. Rhyton Cretan Thyme Honey joins an exclusive club, because the UK Guild of Fine Food’s annual international taste index of speciality foods and beverages is widely recognised as the ‘foodie Oscars’.

The labelling award was proof that sometimes less is more, because the label employed just two colours on a silver substrate to deliver the premium, luxury result. Tony White, chairman of the judging panel for the FINAT Label Competition, says, “This is a really nicely printed label. The chosen typeface and the two Pantone ink colours really complement the design without subsuming it, and the choice of a PP film substrate is a practical choice for moisture-resistance and wipe-ability. In recent years we have seen a lot of Cabas’ work in the Label Competition – winning many category and group awards – so their success in this year’s prizewinners’ lineup is no surprise.”

Printed by rotary letterpress on UPM Raflatac’s PP Silver Gloss TC50 self-adhesive labelstock, and protected by a matt UV varnish, the label also contributes a valuable security feature – a tamper-evident seal over the jar lid. Panos Cabas, General Manager of Cabas SA, says, “Rhyton Cretan Thyme Honey’s label design represents the collection of pollen and nectar from the flower by a bee. The visualisation of this process becomes the identity of this exquisite honey, and accompanies it to every destination.

“Our challenge was to help the product stand out with a label that would enable the illustration to be the protagonist. So we printed on a gloss polypropylene labelstock that provided a neutral, pearly, yet sophisticated background, and used just two colours – one simulating the color of honey for the small, yet significant, details, and the other black, for the rest of the story – in order to achieve the desired final outcome. The label was then finished with a matt varnish to ensure an equable visual outcome from every angle.”

Michalis Arkopoulos and Nikos Mexis, Rhyton’s representatives, says, “We share the same standards and passion for excellence and quality with our co-operators Cabas, and we are proud to see our common values awarded.”

Tony White says, “It is always a pleasure to see the functional qualities of a self-adhesive label – high-quality print, clean, accurate diecutting, and perfect on-pack positioning and application – partnered by first-class, thoughtful decorative qualities.”

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