ABP has introduced new sustainable packaging which, it says, will lead to a 70% reduction of total plastics used to package its meat products.
The packaging includes recyclable card coupled with a thin film of peel-away plastic. According to ABP, this new packaging does not impact shelf life.
It’s being introduced on ABP’s Goodherdsmen organic meat products and will extend to other product ranges in the near future, the company said.
As well as reducing plastic, the new packaging is also 10 grams lighter than the plastic tray it will replace.
ABP added that the packaging has “better presentation and is more attractive”.
In Ireland, ABP this year became a founder member of Plastics Action Alliance, a collaboration of nine of Ireland’s leading agricultural processing and food businesses that have come together to make the plastic packaging in their respective supply chains more sustainable.