Asda is moving its entire steak range into 100% recyclable cardboard trays, the retailer confirmed this week.
This will result in the removal of over 23 million black plastic trays each year across its entire ‘Extra Special’, ‘Butchers Selection’ and ‘Farm Stores’ lines, saving around 700 tonnes of plastic annually.
The move follows positive response from consumers after the retailer moved its ‘Extra Special Aberdeen Angus’ steak range into recyclable packaging.
“There is still some confusion around packaging and what can or can’t be recycled and by moving our entire range of steaks to recyclable cardboard trays, it means our customers don’t have to choose between living sustainably and purchasing quality, great value steaks,” said Paul Geary, Asda’s Senior Buyer for Red Meat and Fish.
Customer will be able to see the new packaging across the steak lines in store and online from December 14th.