Monday, January 25, 2021

Brakes makes good on 2ZERO20 pledge

Brakes, the foodservice supplier, has completed its pledge to remove all hard-to-recycle black plastic from its own brand range by the end of 2020.

The company, which was the first foodservice wholesaler to make the pledge to turn its back on hard black plastics in June 2018, has now completed its promise having changed packaging on almost 500 lines and removed more than 1,000 tonnes of the problematic plastics from its supply chain.

Hugo Mahoney, Brakes’ CEO, said: “There have been so many challenges over the past year for suppliers to the hospitality and catering markets, but nonetheless we have maintained a close focus on our CSR commitments.

“It is a major achievement to have made good on our promise, especially given the circumstances. As a result of the fantastic effort from Brakes’ colleagues and our fantastic suppliers, more than 1,000 tonnes of hard black plastic is now easily recyclable and no longer being thrown away.”

Brakes will launch a new packaging policy early in 2021 to further its progress, having already increased the visibility of recyclable materials by clearer on-pack labelling.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Canned wine brand launches £400k crowdfunding campaign

With the rise of the canned wine market set to continue throughout 2021 and beyond, millenial wine brand HUN has launched its first equity...

Redefine Meat pulls off world’s largest alt-meat tasting

Redefine Meat has successfully undertaken the largest-scale public blind-tasting of Alt-Meat products targeting meat-eaters. Conducted recently with meat distributor, fellow Israeli businesses Best Meister, the...

Biotech launches natural sugar blocker for food & beverages

Swiss biotech, Evolva, has launched a natural sugar blocker used in food and beverages and reducing sugar applied in food processing. Studies show that L-arabinose...

Olam launches speciality cocoa business, Twenty Degrees

Olam Cocoa, a major supplier of cocoa beans and ingredients, has launched Twenty Degrees, a new specialty cacao business sourcing premium quality cacao beans...

London tech firm to accelerate deployment of vertical farms in the Middle East

Vertical Future, A London-based tech firm specialising in controlled-environment-agriculture (CEA), plans to deploy its proprietary vertical farming system across the middle east. This follows ongoing...

BlueNalu raises cell-based seafood industry’s biggest financing

BlueNalu, a San Diego start-up producing seafood products directly from fish cells, has raised $60 million – the largest financing in the global cell-based...

Related news

Canned wine brand launches £400k crowdfunding campaign

With the rise of the canned wine market set to continue throughout 2021 and beyond, millenial wine brand HUN has launched its first equity...

Redefine Meat pulls off world’s largest alt-meat tasting

Redefine Meat has successfully undertaken the largest-scale public blind-tasting of Alt-Meat products targeting meat-eaters. Conducted recently with meat distributor, fellow Israeli businesses Best Meister, the...

Biotech launches natural sugar blocker for food & beverages

Swiss biotech, Evolva, has launched a natural sugar blocker used in food and beverages and reducing sugar applied in food processing. Studies show that L-arabinose...

Olam launches speciality cocoa business, Twenty Degrees

Olam Cocoa, a major supplier of cocoa beans and ingredients, has launched Twenty Degrees, a new specialty cacao business sourcing premium quality cacao beans...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close