Coca-Cola is launching a new paperboard packaging solution on multipack cans across Europe as it looks to eliminate plastic and superfluous packaging in its supply chain.
Working alongside bottling partners Coca-Cola HBC and Coca-Cola European Partners, the company said the new KeelClip solutions presents a first for the non-alcoholic ready-to-drink industry.
The three partners have worked closely with Graphic Packaging International, the developer of the KeelClip technology, to bring this sustainable packaging solution to market.
As well as replacing plastic wrap on multipack cans, the new solutions also minimises the amount of paper/card required.
As part of this initiative, Coca-Cola HBC will remove shrink-wrap from all its can multipacks in all EU markets by the end of 2021.
In total, Coca-Cola HBC will invest €15 million in KeelClip and will begin the roll-out in Ireland and Poland early next year, followed by Austria, Italy, Switzerland and Romania in 2020.
All of Coca-Cola HBC’s European Union markets will have KeelClip by the end of 2021 – a move it says will save 2,000 tonnes of plastic and 3,000 tonnes of CO2 annually.
The KeelClip will be used on all can multi-packs of up to eight cans, larger can multi packs will be bound by a carton pack.