Spanish coffee brand Cafés Novell has launched its first range of beans and ground coffee in 100% compostable packaging in the UK.
The launch comes after the brand has invested more than €1.5 million to achieve an entire “no waste” range of sustainable products. Moreover, it follows the launch of its first compostable capsule two years ago.
“With this we have achieved an all round 100% compostable, organic and certified product whilst not compromising the overall quality of our coffee. This means zero effect on the environment and zero effect on consumers,” said Director Josep Novell.
Through the composting process, the film that packages the coffee disappears from the environment in 12-20 weeks, depending on the efficiency of the composting plants. These return to land as fertiliser in a short period of time, leaving zero environmental impact and constituting a future alternative to the waste generated by the capsules or packs of aluminium and plastic coffee.
The one-way valve on the front of the package is also made of compostable materials. This valve is a key element to preserve coffee optimally without having to resort to vacuum containers, as it allows the release of the CO2 that releases the roasted coffee, while preventing the ingress of oxygen or moisture that can damage the coffee.
The new range is currently available in the UK as three different blends in both beans and ground variety.