Saturday, June 12, 2021

Corona becomes first global beverage brand to achieve a net zero plastic footprint globally

Corona has become the first global beverage brand with a net zero plastic footprint, meaning the brand recovers more plastic from the environment than it releases into the world.

This achievement is part of Corona’s vision to be a sustainability leader in consumer packaged goods and is the latest in the brand’s long-time efforts to help protect the world’s oceans and beaches from marine plastic pollution.

Achieving this milestone comes after an extensive external assessment of Corona’s global operations against the 3RI Corporate Plastic Stewardship Guidelines by South Pole, a leading climate solutions provider.

The assessment measured Corona’s remaining plastic usage throughout the brand’s products and distribution logistics processes.

It also followed the Verra Plastic Waste Reduction Standard to calculate the impact of Corona’s mitigation activities, including a major investment in Mexico Recicla, a recycling facility in Mexico.

“As a brand born at the beach and deeply connected with nature, Corona has a responsibility to do all it can to be an ally to our environment and our oceans,” said Felipe Ambra, Global Vice President of Marketing, Corona.

“Becoming the first global beverage brand with a net zero plastic footprint is the latest in Corona’s broader ambition to help protect the world’s oceans and beaches from plastic pollution. But we can’t do it alone.

“That’s why Corona created Plastic Reality, an augmented reality experience that allows people to see their annual plastic footprint in their own home.

“Seeing your full years’ worth of plastic in your living room is truly eye-opening, and hopefully will inspire people to reduce their personal plastic use and their impact on the environment.”

Plastic Reality users get an estimate of their annual plastic footprint after answering some basic questions about their consumption habits. That footprint is then visualized through colorful AR pieces of plastic that splash across the user’s physical world like seawater washing ashore.

From there, Plastic Reality opens a virtual portal to a polluted beach paradise that shows how plastic affects nature while prompting users to take action to reduce their plastic footprint.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close