Sunday, July 12, 2020

Crown revamps European design studio

Crown Bevcan Europe and Middle East has revamped its European Design Studio to serve as a one-stop shop for brand owners across the EMEA region.

Located in Leicester, the Studio features cutting-edge pre-press and print technology that is among the most advanced in the industry and offers customers a wholly integrated design service in one single location.

Crown has invested in equipping the Studio with the latest technologies in order to allow customers greater design choice and to offer a more practical and cost-effective solution for their design requirements. Included in the refit was the addition of two new proofing machines together with the implementation of new 3D software that greatly simplifies the package design processes. The Studio offers bespoke, integrated design solutions for customers, facilitating greater alignment among marketing and sales teams so that brands can achieve consistency and quality in their messaging and design.

Ian Gannicott, General Manager, Print & Graphics at CROWN Bevcan Europe and Middle East, says, “This facility is a testament to the Crown’s unwavering commitment to helping brands distinguish their products on increasingly busy retail shelves. We recognise the importance of close collaboration to create packaging that truly serves as a brand ambassador and believe that the Studio’s top-of-class pre-press and print technology confirms Crown as the beverage industry’s leading design management partner.”

At the heart of the Studio is a fully refurbished reprographics center that provides customers with the necessary support and best practices for turning creative visions into market reality. The facility includes an exhibition room where customers can meet with Crown’s in house team, test concepts and view proofs that feature their designs – all prior to starting up full-scale production. Crown’s dedicated group offers brands a personalised service and enables customers to certify that their creative briefs have been followed before the actual reprographic process begins, confirming that there has been no deviation from the original specifications and reducing the risk of errors that can add to manufacturing costs.

Crown uses the latest digital methods of imaging printing plates to achieve high quality results, offering alternative processes that combine the latest colour separation and plate-making techniques with first-rate printing methods. This includes both CTP and HQP digital imaging technology which delivers constantly sharper print quality by directly transferring digital data from a computer to the plates used in the offset printing process. Using between six to eight special spot colours known as ‘separations,’ images are carefully selected to ensure they are achievable in the colour palette available within the overall design, in order to maximise the brand’s design potential.

To help customers better visualise the full design, Crown’s Studio also offers digital 3D proofing that creates a virtual representation of the final package, reproducing the selected can size, shape and decoration. In addition, all of Crown’s innovative solutions are available for customers to preview and select, including the XO Reclosable End, which was designed to bring a new level of convenience to consumers, and the Global Vent, which is based on Crown’s SuperEnd technology and features a dual aperture opening to allow for a smoother pour.

Ian Gannicott says, “We have made significant investments in the European Design Studio with the goal of creating a truly unique and state-of-the-art environment in which to develop and process artwork, enabling brands to achieve the best possible print quality on their beverage cans. Bringing together the latest technology, Crown’s own expertise and specially designed proprietary software, we work with our customers to optimise the potential of the beverage can, to help position brands for success and ultimately, support them in growing their business.”

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