Dasani, a US bottled water brand launched by The Coca-Cola Company in 1999, is instigating several sustainable packaging innovations.
These innovations are in support of The Coca-Cola Company’s ‘World Without Waste’ initiative to make its bottles and cans with an average of 50% recycled material by 2030.
Updates to Dasani’s packaging portfolio are designed to reduce plastic waste and increase the use of recycled and renewable materials in the US, whilst ensuring that all bottles continue to be fully recyclable.
As part of this effort, The Coca-Cola Company has launched its first package in the US to be made with a mix of up to 50% plant-based renewable and recycled PET material.
The HybridBottle builds on the company’s success with the PlantBottle over the last ten years by adding recycled content alongside plant-based material to reduce the amount of virgin PET plastic used in the bottle.
The new bottle will be available across the US in 20-ounce bottles in mid-2020.
The strategy also includes the expansion of the package-less Dasani PureFill water dispensers with the addition of up to 100 units across the US beginning autumn 2019.
The brand will also be introducing a new aluminium cans and bottles. The former launch local in the North-eastern US in autumn and expand to other regions in 2020, while the latter will be available in mid-2020.
As well as continuing to reduce virgin PET plastic in the supply chain, all Dasani packages will be equipped with a ‘How2Recycle’ labels beginning this autumn.
“Designing our packages to reduce the amount of raw materials used and incorporating recycled and renewable content in our bottles to help drive a circular economy for our packaging is an important part of our commitment to doing business the right way,” said Sneha Shah, Group Director, Packaging Innovation, Coca-Cola North America.