Wednesday, September 30, 2020

Diageo to launch ‘world’s first ever’ paper-based spirits bottle

Diageo has created what it claims is the “world’s first ever” 100% plastic free paper-based spirits bottle, made entirely from sustainably sourced wood.

The bottle – which will debut with Johnnie Walker in early 2021 – has been created through a new partnership with Pilot Lite, a venture management company, to launch Pulpex Limited, a new sustainable packaging technology company.

To ensure that the technology can be used in every area of life, Pulpex Limited has established a partner consortium of major FMCG companies in non-competing categories including Unilever, and PepsiCo, with further partners expected to be announced later in the year.

The consortium partners are each expecting to launch their own branded paper bottles, based on Pulpex Limited’s design and technology, in 2021.

“We’re proud to have created this world first. We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking,” said Diageo’s Chief Sustainability Officer, Ewan Andrew.

“It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence.”

Pulpex Limited has developed a ‘first-of-its-kind’ scalable paper-based bottle designed and developed to be 100% plastic free and expected to be fully recyclable.

The bottle is made from sustainably sourced pulp to meet food-safe standards and will be fully recyclable in standard waste streams.

The technology will allow brands to rethink their packaging designs, or move existing designs into paper, whilst not compromising on the existing quality of the product.

The packaging has been designed to contain a variety of liquid products and will form part of Diageo’s commitment towards Goal 12 of the United Nations Sustainable Development Goals: ‘Responsible Consumption and Production’.

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