Saturday, November 27, 2021

Durham Box creates impactful SRP for snack brand start-up

Packaging company, Durham Box, has created stand-out SRP for new kid’s cookie snack brand, Snackzilla, aimed at primary school aged children as a lunchbox and after school snack.

Winner of the 2021 Nourish Awards for best kids healthy snack, the London-based start-up has recently partnered with Sainsbury’s to make their cookies available in 70 stores nationwide.

With design of the SRP by Kingdom & Sparrow, reflecting a character-led illustration style comic book design, Durham Box created three different digitally printed packs for chocolate, raspberry & syrup recipes, on their industry leading Nozomi C18000 digital press.

Durham Box were the first corrugated packaging manufacturer in the UK to offer single pass LED inkjet production for packaging, POS displays & corrugated board. In addition, they also supplied a flexo printed pack as a generic SRP.

“We love the SRP’s and have had lots of lovely compliments on them,” said Marieke Syed, Snackzilla’s founder. “We used Durham Box following great recommendations from other food start ups. Their customer service is amazing and they really went above and beyond to get packaging to us at short notice.”

Durham Box’s Paul Barker added: “This was an all-round lovely project to be involved in. Given Marieke’s MOQ requirements, this work was ideally suited to our Nozomi press. She was particularly impressed with the digital print finish, as she thought she’d paid extra for a varnish, but hadn’t – it was just the Nozomi process. Snackzilla is a great brand to work with and we look forward to further developing our association in the future.”

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