Sunday, November 28, 2021

evian collaborates with Moncler to release a new limited-edition bottle designed by artist Not Vital

Today, evian reveals its latest designer collaboration with pioneering global luxury brand, Moncler.​ The collaboration sees a re-imagined, limited-edition 75cL glass bottle​ and strikingly unique art form hit shelves across multiple markets, perfect for gifting ahead of the holiday season.​

With a heritage that sits firmly in the mountains, Moncler is known for its unique and innovative approach to design. Its clothing and accessories for men, women and children radiate both on the slopes and on the streets.  Staying true to its one house, all voices philosophy, Moncler also invites international visionaries into its world of Moncler Genius to co-create and take the hallmarks of quality, performance and aesthetics beyond the limit of conventions. Reinventing the imagination and pushing boundaries, Moncler is a statement, a symbol and a lifestyle.

As part of the collaboration, evian and Moncler have commissioned Swiss artist, Not Vital, to design a customised bottle design for the 75cL glass format.​ Marking the first time evian has worked with a contemporary artist, the one-of-a-kind collaboration reinforces the brand’s aptitude for inspiring collaborations.

Energised by nature and origins in the snow, internationally acclaimed multidisciplinary artist, Not Vital, has built himself a highly credible reputation by exploring the intimate relationship between sculpture, architecture and materials. In doing so, his work can be seen in its many forms across the globe. The unique concept of Not Vital’s bottle design nods to his childhood memories spent in the Alps and a return to the origins of where the two iconic brands were born, reflecting the source and natural purity of evian natural mineral water.

The design takes inspiration from snowflakes and the emotions that memories of the snow bring. Elements of mountain slopes and Alpine meadows also influence the creative; both hallmarks at the core of evian and Moncler’s heritage. The Alps signify a natural connection between evian and Moncler.  The pure taste of evian natural mineral water comes from a pristine and protected Alpine Mountain source in the French Alps, after being first discovered in Évian-les-Bains 230 years ago. Moncler has similar Alpine Mountain origins; the name being an abbreviation of Monestier-de-Clermont, a mountain village near Grenoble. ​

Shweta Harit, VP of Marketing at evian, said:“The origins of evian’s uniquely sourced and pure natural mineral water is a fundamental part of our story. Moncler and Not Vital share our meaningful connection to the Alps and this collaboration has allowed us to join forces to celebrate our heritage by creating a beautiful, limited-edition bottle - ideal for gifting during the festive period and beyond. The iconography of snow depicted on the bottle lends itself perfectly to holiday table settings. It also makes a wonderful gift for those with an appreciation for design, further positioning evian as a key player in this industry.”

Discussing the design, Swiss artist, Not Vital, said: “When Moncler and evian asked me to imagine a design for their collaboration, it took me back to our shared heritage in the snow-capped mountains and my childhood memories of being in the snow – its smell and cosiness. My Alpine Mountain origins have been a common theme throughout my work, and I’ve always been inspired by snow and ice. As an artist, I like to explore the relationship between form and materials and have long been making sculptures with white plaster and creating snowballs out of glass and ceramics. Through our collaboration, I have bottled the feeling of being in the snow – inspired by the snowflake”.

The announcement follows the launch of the global evian ‘Drink True’ campaign which celebrates authenticity; echoing the collaboration between two brands born in nature, while reflecting the purity of the uniquely sourced evian natural mineral water. As a brand constantly working to be more sustainable, evian is acting to not only protect its water source, but to continually invest in bringing innovation for the generations to come.

Available exclusively at Selfridges London and at Selfridges.com

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