The Ferrero Group has pledged to make all its packaging 100% reusable, recyclable or compostable by 2025.
The pledge comes as the group releases its 10th ‘Corporate Social Responsibility Report’ which aims to reduce its environmental footprint across the entire value chain.
The group has also signed the Ellen MacArthur Foundation’s ‘New Plastics Economy Global Commitment’.
“The New Plastics Economy Global Commitment unites businesses, governments and others behind a clear vision of a circular economy for plastic. We are pleased Ferrero is joining us, by setting concrete 2025 targets,” said Sander Defruyt, Lead of the New Plastics Economy initiative at the Ellen MacArthur Foundation.
“Our vision is for a world where plastic never becomes waste or pollution. It will be a challenging journey, but by coming together we can eliminate the plastics we don’t need and innovate, so the plastics we do need can be safely and easily circulated – keeping them in the economy and out of the environment.”
The group is investing in its R&D and Open Innovation departments to eliminate unnecessary plastic packaging, maximise the use of recycled materials, and explore projects to test new compositable packaging materials for targeted applications.