Frugalpac has launched a recycled paper bottle for wines and spirits which, it says, is “comparable in cost” to a labelled glass bottle.
The 75cl Frugal Bottle is made from 94% recycled paperboard with a food-grade liner to hold the wine or spirit. It can be refrigerated and keeps the liquid cooler for longer, the company said.
The first wine to go on sale in the Frugal Bottle is from the Italian vineyard Cantina Goccia. 3Q is an unwooded Sangiovese red with a hint of Merlot and Cabernet Sauvignon.
The Cantina Goccia Frugal Bottle will initially be available to buy online and in Scotland from Woodwinters Wines & Whiskies retail stores and online. Hallgartan will be a UK distributor of wines and spirits in the Frugal Bottle.
The Frugal Bottle is also under active consideration by a number of leading UK supermarket chains and hospitality groups keen to promote sustainable packaging and will be available from other retail outlets across the UK, in Denmark, and Holland over the next few weeks.
“Our mission is to design, develop and supply sustainable packaging. The Frugal Bottle is up to five times lighter than a glass bottle, has a carbon footprint up to six times lower and is easy to recycle again,” said Frugalpac Chief Executive Malcolm Waugh/
“We’ve had fantastic feedback from people who’ve trialled the Frugal Bottle. As well as the superior environmental benefits, it looks and feels like no other bottle you have ever seen.
“We want to deliver great wine and spirits in innovative packaging whilst helping our customers and consumers reduce their impact on the environment.
“The Frugal Bottle offers a major point of difference for the global wine and spirits sector through stand out design and positive sustainable benefits.”