Meatless Farm has introduced eco impact labelling to its top selling products to help customers make more environmental choices.
Delivered and certified by Foundation Earth, the traffic-light labelling appears on the front of pack of its Plant-Based Mince, Burgers, Chipolata Sausages, Chicken Breasts and Steaks from January 2023.
The ratings take into account each product’s carbon emissions, water usage, water pollution and impact on biodiversity. The Plant-Based Mince, Burgers, Chipolata Sausages and Chicken Breasts all received an ‘A’ Eco Impact rating.
Morten Toft-Bech, CEO and founder of Meatless Farm, said: “At Meatless Farm we are constantly looking for new ways to encourage consumers to make more sustainable choices to help improve the health of the planet.
“As we look to the future, the introduction of eco-labelling is one way we plan to do this. Informing shoppers about the impact their choices have on the environment will encourage them to think more about their carbon footprint and choose products with lower carbon emissions.”
Cliona Howie, CEO of Foundation Earth, said: “We are excited to welcome Meatless Farm as one of our pioneer brands using eco labelling as a tool for eco impact transparency.
“It’s important that people have robust and credible information to help inform their purchases as they look to make more sustainable shopping choices, and eco-labelling is a clear and obvious way to do this.”