Monday, July 4, 2022

Molson Coors invests $65 million in Fort Worth Brewery

As part of Molson Coors’ long-term plan to invest in its capabilities to bring more hard seltzer production in-house, the company has broken ground on a new $65 million variety packing warehouse in Fort Worth, Texas.

The investment is expected to allow the Fort Worth Brewery to remove third-party vendors for final pack assembly, which the company believes will help alleviate shipping costs and improve time to market.

“This expansion truly represents the next step toward strengthening our in-house hard seltzer capabilities, as its one of many recent investments we made at Fort Worth aimed at growing our above premium portfolio and transforming the company’s offerings to meet consumers’ changing preferences,” said Jim Crawford, vice president and plant manager, Molson Coors.

The roughly 200,000 square foot warehouse is expected to enhance the brewery’s ability to internalize storage, packaging, shipping, and logistics of variety packed can beverages, while bringing additional jobs to the Fort Worth market. It will include a state-of-the-art variety pack system capable of packaging up to six different flavors in 12- or 24-pack configurations and repacking up to 1.5 million barrels annually.

The new warehouse may also be used for future brands the company develops as part of its ambition to expand its portfolio beyond the beer aisle.

The projects represent the latest investment by Molson Coors to grow its capabilities. In 2020, the company invested in capital projects to expand its U.S. hard seltzer production capacity by about 400%. In 2021, it quadrupled Canadian hard seltzer production and invested another $35 million in the U.K. to make a range of upgrades, including adding its first hard seltzer canning line. Construction is slated to be completed later this year.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Related news