Tuesday, April 20, 2021

Molson Coors trials low-carbon glass beer bottles

Molson Coors Beverage Company has launched a low-carbon glass beer bottle following a recent trial that reduced the carbon impact of its bottle production by up to 90%.

The trial, in partnership with Encirc, produced 2 million glass bottles for its Staropramen brand, which are now available on-shelf in stores across the UK. T

he bottles are manufactured using up to 100% cullet – recycled or waste glass – up from 75% previously used in its green glass bottles.

As well as significantly increasing the recycled content of the bottles, the trial uses renewable and sustainable biofuels rather than those traditionally used in the glass production process.

As a result, the carbon footprint of each bottle is reduced by up to 90%.

Molson Coors and Encirc have been bottling partners for almost 25 years, and this latest initiative forms part of Molson Coors’ wider sustainability goals, which include reducing its carbon emissions across its global operations by 50% by 2025.

The trial forms part of a project undertaken by Encirc (a Vidrala company) and industry research and technology organisation, Glass Futures under the Department for Business, Energy and Industrial Strategy (BEIS) Energy Innovation Programme.

Fraser Thomson, Operations Director at Molson Coors Beverage Company, said: “This trial is a major step for us in reducing the carbon footprint of our much-loved products, and we look forward to continuing to explore how we can implement this across our wider portfolio on a larger scale in the future.”

Rob Turvey, Sales and Marketing Director at Encirc added: “This ground-breaking biofuel trial has shown the world the fundamental role that glass can play in supporting food and beverage organisations in their ambitions to decarbonise supply chains.

“It further demonstrates why we believe that glass is a key environmentally beneficial packaging format for all forward-thinking beverage companies.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Latest news

Related news