Monday, January 25, 2021

New winter edition brings warmth to Korean consumers

Daesang, one of the leading Korean health food producers, has chosen SIG’s Heat&Go, the world-leading microwaveable technology for aseptic carton packs, to launch its new Nucare™ Roasted Rice winter edition.

Nucare™ is a complete nutritional dairy supplement drink with roasted rice, suitable for people who have difficulty swallowing or prefer liquid food as part of a nutritionally balanced diet. In Korea roasted rice is considered to be fortifying and also gives beverages a delicate taste and aroma.

Choosing SIG’s innovative Heat&Go packaging solution for the new winter edition offers a quick and easy, complete meal replacement, which can be heated in a microwave to bring added value and convenience to this important target market.

With a preference for warm on-the-go beverages among Asian consumers, most products have only been available in cafes or convenience stores until now. SIG’s Heat&Go microwaveable packaging innovation opens up a new channel for hot vending and using microwave ovens.

In the past it has been a much more cumbersome process, with additional preparation required. Another nice effect is that the warmed packs can be a kind of handwarmer while enjoying the beverages outside in colder weather.

Changwoo Choi, Chief Executive Officer at Daesang: “Our close cooperation with SIG gives us the best packaging solution to make life better for consumers.

“Heat&Go brings a new level of convenience when it comes to on-the-go drinking comfort and the consumption of heated beverages. We’ve been able to extend our existing product portfolio at exactly the right time to take full advantage of new market opportunities.”

Nucare™ winter edition is offered in SIG’s packaging format combiblocMini 200ml and is filled on standard SIG filling machines. A simple upgrade is all that is needed so the filler can run standard and microwaveable material interchangeably.

The gentle aseptic process ensures the 22 vitamins and minerals in Nucare™ are retained and the delicate taste and aroma protected. Aluminium-free Heat&Go from SIG makes it possible to heat in the microwave without any compromise on product quality.

Lawrence Fok, President and General Manager Asia-Pacific at SIG, said: “The barrier function of Heat&Go’s aseptic structure not only protects from light, oxygen, aroma loss and moisture, but also puts consumer safety as a top priority.

“Working closely with the team at Daesang we’ve been able to improve its brand image through innovation and convenience. The ability to fill both standard and Heat&Go packaging material on the same filling machine also adds value. I’m sure the trend towards enjoying warm nutritional drinks will continue well beyond just winter months.”

The partnership between SIG and Daesang offers true product innovation and differentiation as part of SIG’s Value Proposition, which aims to deliver innovative product and packaging solutions that enable businesses to satisfy ever-changing needs.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.
















Latest news

Canned wine brand launches £400k crowdfunding campaign

With the rise of the canned wine market set to continue throughout 2021 and beyond, millenial wine brand HUN has launched its first equity...

Redefine Meat pulls off world’s largest alt-meat tasting

Redefine Meat has successfully undertaken the largest-scale public blind-tasting of Alt-Meat products targeting meat-eaters. Conducted recently with meat distributor, fellow Israeli businesses Best Meister, the...

Biotech launches natural sugar blocker for food & beverages

Swiss biotech, Evolva, has launched a natural sugar blocker used in food and beverages and reducing sugar applied in food processing. Studies show that L-arabinose...

Olam launches speciality cocoa business, Twenty Degrees

Olam Cocoa, a major supplier of cocoa beans and ingredients, has launched Twenty Degrees, a new specialty cacao business sourcing premium quality cacao beans...

London tech firm to accelerate deployment of vertical farms in the Middle East

Vertical Future, A London-based tech firm specialising in controlled-environment-agriculture (CEA), plans to deploy its proprietary vertical farming system across the middle east. This follows ongoing...

BlueNalu raises cell-based seafood industry’s biggest financing

BlueNalu, a San Diego start-up producing seafood products directly from fish cells, has raised $60 million – the largest financing in the global cell-based...

Related news

Canned wine brand launches £400k crowdfunding campaign

With the rise of the canned wine market set to continue throughout 2021 and beyond, millenial wine brand HUN has launched its first equity...

Redefine Meat pulls off world’s largest alt-meat tasting

Redefine Meat has successfully undertaken the largest-scale public blind-tasting of Alt-Meat products targeting meat-eaters. Conducted recently with meat distributor, fellow Israeli businesses Best Meister, the...

Biotech launches natural sugar blocker for food & beverages

Swiss biotech, Evolva, has launched a natural sugar blocker used in food and beverages and reducing sugar applied in food processing. Studies show that L-arabinose...

Olam launches speciality cocoa business, Twenty Degrees

Olam Cocoa, a major supplier of cocoa beans and ingredients, has launched Twenty Degrees, a new specialty cacao business sourcing premium quality cacao beans...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close