When based Nash Tackle found itself under scrutiny to include nutrient and ingredient declarations on all of its fishing baits, product feeding and coding specialists Rotech offered a flexible system capable of overprinting pouches with shoals of different data.
The Essex based company is a UK market leading angling supplier, as well as exporting all over Europe with plans for overseas territories including Japan and the USA. Baits are a major revenue stream, each formulated with patented performance ingredients and additives. In 2012, exporting to Europe became more complicated following a crackdown by European labelling regulators. Nash had never previously provided a full ingredient list on any of its pouches, instead using the same generic back-of-pack wording on its exported products that appeared on its UK pouches. The authorities, however, made it clear that the company’s approach would no longer be acceptable.
A word of mouth recommendation led Nash to the Hertfordshire based offline coding and marking systems specialists, Rotech. Given the urgency, Rotech set about immediately modifying a demo model and, within two weeks, Nash had taken delivery of a customized RF1 offline coding system complete with vacuum pouch feeder and a BELL-MARK EasyPrint C thermal transfer printhead. The system has enabled Nash to overprint premade pouches with over 3000 slightly different versions of back-of-pack information and bar codes, which satisfy regulators without comprising production efficiency.
Nash are now confident that they have a future proof system that can overprint whatever information they want on their pouches, and in whatever language is necessary. Gary Bayes, operations director at Nash Tackle, says: “We needed flexibility and thanks to Rotech, that’s exactly what we got. The only thing holding us back now is the amount of memory in my computer for storing all the data.”