Sainsbury’s is swapping traditional, plastic tray packaging for a new vacuum-packed alternative across its beef mince range, saving 450 tonnes of plastic annually.
The new packaging will result in a minimum 55% reduction in plastic per product.
The beef mince products will be vacuum-packed for freshness by removing all oxygen which typically causes a product to eventually spoil. The new packaging will contain the same amount of beef mince, but is smaller in size, helping customers to use their freezer and fridge space more efficiently by taking up less space.
The move is the latest in a string of changes made by the retailer in a bid to halve its use of own-brand plastic packaging by 2025. Sainsbury’s was the first UK supermarket to remove plastic bags for loose fruit, vegetables and bakery items from all stores, as well as the first to remove all black plastic from chilled ready meals in 2019.
More recently, Sainsbury’s announced the removal of single-use plastic lids across its own-brand yoghurt, crème fraiche, sour cream, cream, cottage cheese, custard and dip pots, saving 71 million pieces of plastic per year. Whilst back in September, Sainsbury’s also made its own-brand coffee pod range fully recyclable.
Claire Hughes, director of Product and Innovation at Sainsbury’s, says: “We know how environmentally conscious our customers are and we’re constantly looking for new ways to innovate to achieve our goals. We strive to be bold in the changes we are making, which is why we’re pleased to be the first UK retailer to vacuum pack all our beef mince range.
“We know it’s important that we offer customers the same great value and quality products whilst also doing everything we can to reduce plastic packaging. This is the latest in a long line of changes we have pioneered in the space, and customers can expect much more to come from Sainsbury’s.”