Scannable code offers augmented reality, reducing food packaging

Scannable code offers augmented reality, reducing food packaging
Courtesy of Label Says & University of Sunderland

A scannable edible printed ink code has been developed that can be added directly onto all types of food, offering information via an app and helping to reduce packaging.

The information is accessible when each product is scanned by the app, providing a fully augmented reality experience, allowing customers to learn more about the product they’re buying and significantly reducing food packaging.

Businessman Peter Woods and his company Label Says UK are the driving force behind the code, which has been developed in collaboration with the University of Sunderland and supported by funding through the GX project.

Sunderland graduates Daniel Almond and Dominic Hutchinson, alongside Associate Professor Derek Watson, have all helped Mr Woods design and develop this application, which will provide codes for the food industry from farmers to supermarkets.

“The way we buy our food will drastically change in the coming years. Climate change, as well as the demand from customers, is driving supermarkets and other food providers to drastically reduce their packaging,” said Mr Woods.

“The application we have developed enables customers to get the relevant information they need about nutrition, sourcing allergies and how to dispose of any waste, without the need for excessive packing. Ultimately it is better for the customer, the food supplier and our planet.”

The collaboration between aims to ensure the product meets the food quality standards framework, is environmentally friendly and creates potential for future company growth and employment.

Label Says UK is now in the process of being patented and Mr Woods is in talks with several British food producers and retailers interested in the technology.