Monday, March 27, 2023

Sealed Air gains The Vegan Trademark for CRYOVAC® brand Sealappeal® range

Sealed Air has become the first producer of certified vegan-compliant flexible packaging after receiving The Vegan Trademark for its CRYOVAC® brand Sealappeal® range.

The business, which is committed to leading the development of vegan-compliant packaging solutions, has already received the Vegan Quality certification by replacing any animal derivatives in its CRYOVAC® brand food packaging with non-animal fats and hydrocarbon waxes.

Building on these foundations, and to further support food retailers and manufacturers moving into the alternative protein market, Sealed Air strived to secure The Vegan Society Trademark as it’s regarded as the most globally recognised vegan-compliant certification. CRYOVAC® brand Sealappeal® was successfully awarded the Vegan Trademark in September 2022 after meeting The Vegan Society’s stringent Trademark requirements.

Matt Baldock, Sealed Air’s Business Development, Retail and Sustainability Leader for North-West Europe, Benelux and South Africa, said: “Achieving the Vegan Trademark is a huge step forward for Sealed Air, grocery retailers and food manufacturers. It’s a Trademark that is instantly recognisable for consumers and its award will help to engage shoppers in the fast-growing vegan market.

“Europe is a key player in the global meat alternatives market, which was valued at $1,718.6 million in 2019 and is projected to expand at an estimated CAGR of 7.3% between 2020-2025. This is a huge area of growth potential for food businesses looking to bring meat alternatives to market. Sealed Air aims to be one of the leading producers of vegan compliant packaging solutions and our Sealappeal® products are just the start of this exciting journey.”

Following the certification of its CRYOVAC® brand Sealappeal® products, Sealed Air is now working in partnership with The Vegan Society to look at securing the Vegan Trademark for products in its vacuum skin packaging range, CRYOVAC® brand Darfresh®.

In addition, the business will also work with The Vegan Society to develop a new logo that will help retailers to communicate to consumers where both product and packaging are vegan compliant in accordance with EU law Regulation (EC) 178/2002, article 16.

The CRYOVAC® brand Sealappeal® range offers high barrier film solutions for alternative proteins and guarantees product shelf-life up to 12 months, to help minimise waste and improve product sustainability. The mono-PET material is also recycle-ready, and capable of being recycled in PET recycling streams.

Aldo Galbusera, EMEA marketing manager for Sealed Air, added: “The vegan compliant range of CRYOVAC® brand Sealappeal® products deliver the same performance features and benefits that food businesses expect of the brand and remain compatible with automated packaging lines offered by Sealed Air and its equipment partners. As a business we are always looking at areas of innovation that will deliver a positive contribution to global environmental goals.

“Producing packaging solutions that make it more accessible for food manufacturers and retailers to utilise vegan compliant packaging for their meat alternatives, without compromise, is a positive step forward and we are looking forward to working with The Vegan Society to add the respected Trademark to more CRYOVAC® brand products soon.”

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