Avara Foods has invested £6.5 million to install new technology and bolster production capacity at its Hereford site.
The investment has been made throughout 2019 as part of a wider investment programme at the site intended to increase efficiency and productivity.
Previous invests has established the site – which now processes 100,000 chickens per week – as one of the most advanced food manufacturing facilities in the UK.
The latest developments will complete later this year, Avara said.
“Improving our operating infrastructure, increasing productivity and raising pay will improve efficiency, retain our valued colleagues and help make sure we are a sustainable business for the long term,” said Richard Walden, Site Manager at Avara Foods, Hereford.
Chief Commercial Officer Chris Hall added: “Our Hereford operations have been key to the company’s wider success and will be for the foreseeable future.
“The site undertakes a significant amount of specialist processing and directly supplies some of our biggest customers. This investment is all about making sure this site is fit for the future and cements our place as the city’s largest employer.”