Sunday, November 28, 2021

Digitalisation – delivering for today’s FMCG brands and their contract supply network

The days of predictable consumer demand and stable retail channels are long gone, and today’s manufacturing supply chains need agility and resilience to keep up with volatile market conditions. And yet, whilst many FMCG brands are increasingly relying on their external manufacturing and co-packing partners to help bring products to market quickly and cost-effectively, many lack the ability to collaborate effectively, shackled by the limitations of outdated systems.

Manual and time-consuming processes fail to provide the levels of support and innovation needed. In fact, legacy systems, spreadsheets and old-style trading of phone calls and emails create a mountain of non-standardised data, meaning brands have a lack of visibility and control over their production and order progress.

Digitalisation provides a clear path through this confusion. Cloud based platforms such as Nulogy, operate at brand, co-packer and strategic levels with multi-enterprise collaboration a reality, and bridging the gap between brands and their external networks. Real-time data is seamlessly shared, workflows streamlined, and milestones and KPIs easily tracked with shared accountability between the brand and their supplier – all of which allow this ecosystem to bring consumer products to retail customers with increased speed, flexibility, and reliability.

Ultimately, a multi-enterprise supply chain network – unified through digital transformation – can deliver both a raft of operational and financial benefits and, just as importantly, also strengthen relations between FMCG brands and external suppliers. By sharing data and working together to fulfil orders, mutual trust is built. All sides can achieve their objectives; generating a ‘win-win’ situation in this critical part of the supply chain as it meets the demands of a constantly changing world.

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