Sunday, November 28, 2021

Fairburn is egg-static about Co-op deal

The family company, L J Fairburn and Son Limited, is ecstatic with a deal to supply all 77 Lincolnshire Co-op stores with Fairburn’s Lincolnshire Free Range Eggs.

Fairburns are very proud to be going back to their roots, after a long history supplying co-operative societies. In the early 1960s Leslie James Fairburn supplied co-operative shops in the county with his freshly produced free range eggs. 53 years on technology and production methods may have changed but the retail partnership and family values haven’t.

Forming part of Lincolnshire Co-op’s Love Local Range, Fairburn’s Lincolnshire Free Range eggs only travel a maximum of 25 miles, ensuring the freshest eggs are packed for the Love Local Range. Fairburn’s are in control of every process from day old chick to the family fridge. This means that each great tasting egg is full of freshness and very local.

Lincolnshire Co-op’s Supply Chain Manager Nicola Berry says: “We’re delighted to have added large Lincolnshire Free Range Eggs to our growing Love Local range as it gives our shoppers another choice when it comes to buying produce from the county.

“Supporting local family firms like L J Fairburn and Son is also really important to us and because the chickens live on farms in Lincolnshire, it means our customers can really identify with where the eggs are coming from.”

Sarah Louise Fairburn, Brand Director of L J Fairburn and Son Limited, says: “We take great pride in our family business and our eggs, just like our Grandfather did all those years ago. We are delighted that he is alive today to see us rekindle the relationship with the Co-op.

“Our Fairburn’s Lincolnshire Free Range Egg brand is proving really popular and we are so pleased to be supplying all Lincolnshire Co-op stores in the county. The Co-op is an amazing retailer to work with and we look forward to adding future additions to our range to support such a great sponsor of local produce.”

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