Wednesday, January 26, 2022

Fazer to buy Swedish plant-based drink producer

Fazer Group has agreed to acquire Trensums Food AB, a Swedish producer of plant-based drinks, with a strategic focus on oat drinks.

Trensums Food is currently owned by Profuragruppen.

This acquisition is a further step in the implementation of Fazer’s growth strategy and ambition to become one of the leading players in non-dairy and plant-based food in Northern Europe.

The transaction is subject to Swedish Competition Authority approval.

The global demand for plant-based drinks, especially oat drinks, is currently growing strongly due to the good taste profile as well as low environmental impact.

With its sizeable capacity, efficient operations and state-of-the-art production, Trensums Food, one of the leading oat drink producers in Europe, is well positioned to answer to the growing demand for plant-based food.

The acquisition, which will multiply Fazer’s oat drink production capacity, provides Fazer a platform for further growth and access to new non-dairy markets. Trensums Food will become part of the Fazer Lifestyle Foods Business Area which focuses on oat-based non-dairy products, breakfast products, fruit-based snacks, plant-based meals and foodtech.

Christoph Vitzthum, President and CEO of Fazer Group, said: “Fazer’s growth is based on in-depth consumer insights turned into innovative products and meaningful food experiences. Consumer demand for nutritious plant-based foods is growing fast and our ambition is to become one of the leading players in oats and plant-based food in Northern Europe.

“The acquisition gives Fazer an even stronger foothold in a rapidly growing category and the opportunity to expand in our current and future markets. With its long history in oat drinks, Trensums Food will also offer us extensive manufacturing and R&D expertise to further strengthen Fazer’s already strong know-how in oats.”

“I am very pleased that Fazer, the Nordic food experience company with a long history, will be the new owner of Trensums Food AB. In Fazer we see a strong owner, who is good at oats and wants to invest in plant-based products. This creates good opportunities for Trensum’s continued development, which of course is also positive for Tingsryd,” says Mikael Thörnkvist, CEO of Profura AB, owner of Trensums Food AB.

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