FrieslandCampina is planning to sell parts of its German consumer business to the German Unternehmensgruppe Theo Müller.
With the proposed transaction FrieslandCampina will sell the following business activities to Unterhemensgruppe Theo Müller: the brands Landliebe, Tuffi, Südmilch, Puddis, Mondelice, various private labels in the white dairy range produced by FrieslandCampina in Germany, the foodservice brand Gastro, as well as the production facilities, warehouses and distribution centres in Heilbronn, Cologne, and Schefflenz.
Moving forward, FrieslandCampina Germany will focus on the marketing and sales of its international brands Valess, Chocomel, its cheese brands – including Frico and Holland Master – and private labels produced by FrieslandCampina outside Germany – including cheese and cream spray cans. Additionally, the company will continue its Professional business. FrieslandCampina will also maintain its presence with Kievit in Lippstadt and with DFE Pharma in Goch and Nörten-Hardenberg.
Member of Royal FrieslandCampina’s Executive Board and president of FrieslandCampina Food & Beverage, Roel van Neerbos said: “The market position and results of FrieslandCampina Germany have improved significantly in recent years through targeted measures.
“Nevertheless, we are convinced that in the new owner, the Unternehmensgruppe Theo Müller, we have found a suitable successor who, through synergy benefits, will be able to further develop this company successfully. FrieslandCampina will continue to focus on selling its strong international brands in Germany which is one of our home markets.”
Stefan Müller, chairman of the Supervisory Board of Unternehmensgruppe Theo Müller, said: “We are convinced that this acquisition will be highly complementary to our successful dairy portfolio on the German market and will make a positive contribution to the growth course of Unternehmensgruppe Theo Müller.”
The transaction is subject to customary closing conditions, including approval by the Members’ Council of Zuivelcoöperatie FrieslandCampina U.A. and the German competition authorities. The Member Council will decide on the proposed transaction on 20 June 2022. It is anticipated that the transaction will be completed before the end of 2022.