Sunday, July 3, 2022

Heura becomes first ever plant-based meat brand to get B Corp certification

Heura Foods has become the first ever plant-based meat brand to receive certification as a registered B Corporation.

B Corporations (or B Corps) are a growing group of companies who are reinventing business, by pursuing purpose as well as profit.

Heura, a Spanish plant-based meat producer, has been certified by B Lab as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit.

The B Corp Certification is for the whole of your business and covers five key impact areas of Governance, Workers, Community, Environment and Customers.

The certification process is rigorous; you have to score over 80 and provide evidence of socially and environmentally responsible practices, including energy supplies, waste and water use, worker compensation, diversity and corporate transparency.

To complete the certification, the company will legally embed their commitment to purpose beyond profit in their company articles.

Heura is now part of a community of over 3,800+ businesses globally who have certified as B Corps. The B Corp Community is reflective of the European economy, with businesses from a cross section of industries and sizes. These include well-known brands like Innocent, Patagonia, Alpro, Triodos Bank, Alessi and Ecoalf.

Pablo Sanchez, Executive Director of B Lab Spain, says: “We are delighted to welcome Heura to the B Corp Community. This is a movement of companies who are committed to changing how business operates, who believe business really can be a force for good.

“We know that Heura is going to be a fantastic addition to the community and will continue driving the conversation forward.

“Being able to welcome Heura to the B Corp Community is hugely exciting. Their commitment to doing business differently will be an inspiration to others and really help spread the idea that we can redefine success in business to be as much about people and planet as it is about profit.”

Marc Coloma, co-founder of Heura, says: “We are thrilled to have achieved B Corp status. It highlights the key role plant-based food plays in the future of global food systems. We are not looking to be the best company of the world but the best company for the world.”

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